3 AWARDS FOR COPA FROM THE FELIS AWARDS
The results of the 17th Felis Awards, organized by Kapital Medya, have been announced. COPA won 1 Felis Award and 2 Felis Achievement Awards at the 17th Felis Awards, one of the leading award ceremonies in the advertising and marketing world, with its "Make Time for Your Other Complaints" air conditioner advertising campaign.
At the Felis Awards ceremony, COPA received the Felis Award in the "Integrated Felis/Durable Consumer Goods and Electronics" category for its "Make Time for Your Other Complaints" campaign launched during the summer season. It also won Felis Achievement Awards in the "Data Felis/Data-Driven Creativity" and "Film Felis/Durable Consumer Goods and Electronics" categories.
Based on actual data, COPA placed the nearly non-existent complaint rate of its air conditioners at the heart of the campaign, stating: "Make Time for Your Other Complaints. Install and Forget." In the films, COPA Air Conditioner users are so satisfied with their units that they have plenty of time to focus on their other complaints. The series, in which characters describe their various complaints at length, features popular stand-up comedians Deniz Özturhan, Tuna Kalınsaz, and Akın Aslan. These three films, which humorously distinguish themselves from classic air conditioner campaigns, met with audiences on digital platforms.
https://www.youtube.com/watch?v=tQlgXBXtu0Q
https://www.youtube.com/watch?v=mtz2F6waV8E
https://www.youtube.com/watch?v=QLLBtK8C5Ls