COPA SAYS: “SAVING IS IN OUR HANDS”
With the recent increase in electricity bills, users have begun searching for new ways to reduce high energy costs. It is possible to lower energy expenses, especially through simple applications within living spaces. Viewing high efficiency as an integral part of its business model, COPA is carrying this awareness, which it initiated in all its business processes, into its communication strategy as well. Standing out with its environmentally friendly, innovative, and superior energy-saving products, COPA is focusing on energy conservation with its new project launched under the hashtag #BizimTasarrufumuzda (#InOurSaving). Within the scope of the project, COPA aims to create awareness and support the reduction of energy costs by promoting saving through informative posts prepared both on general saving tips and on how to save using its own products.
Throughout the project, content will be shared on how COPA products—which play key roles in reducing energy costs such as combi boilers, air conditioners, water heaters, and panel radiators—contribute to energy conservation. COPA aims to raise consumer awareness through regular social media and digital content with the project it launched on October 31, World Savings Day, via its Instagram account under the hashtag #BizimTasarrufumuzda.