COPA Strengthens Its Presence in the Chinese Market
COPA Heating Systems, one of Turkey's leading brands in the
HVAC sector, continues to complete its dealer and service network structure
following the establishment of the COPA China office in Shanghai at
the beginning of this year. After opening ten main dealerships in ten regions
of China, the COPA China office has also established its sub-dealer system.
COPA's after-sales service operations in China will be carried out by the main
dealers and coordinated by the Shanghai office.
Manufacturing in Bursa with 100% Turkish capital and
exporting panel radiators to China since 2000, COPA reached a 10% market share
in imported panel radiator products in China by 2019. Adding Eon conventional
and Eomix condensing boilers to its exported panel radiator products in 2021,
COPA continues to expand its product range in the Chinese market.
Oktay Erdinç, General Manager of COPA Heating Systems,
stated: “We want to have a voice with our other products in China, where we
have previously gained a successful position for panel radiators with the COPA
brand. We aim to achieve a market share of approximately 5-10% in the Chinese
market within 5 years, particularly with our combi boilers. We are working to
increase awareness regarding condensing boilers and to raise the market share
of this product throughout China. Our China General Manager, Murat Telek, is
carrying out intensive promotion and marketing work, especially to introduce
COPA products with condensing technology. We will take our place at the ISH
China Fair, one of the largest organizations in our sector, which will be held
on February 20-22, 2025.”
COPA received the “Most Popular Brand Award” in the field of
panel radiators in China in 2022.
