COPA’S “ERROR CODES” TRILOGY
COPA, one of the leading brands in the HVAC sector,
continues its first advertising campaign presented with the slogan “Install
it, Forget it” with three new commercials. The films, which associate
problems encountered in daily life with boiler error codes, support the
campaign's message of "Install it, Forget it."
In the sequel films of the "Install it, Forget it"
campaign, where COPA introduced its new generation smart boiler Eomix Plus,
the brand speaks to those who cannot get their boilers off their minds due to
the problems they encounter.
In the sequel films, which humorously compare boiler error
codes with everyday life problems, the characters include: a hopeless lover who
cannot get the "gas" (encouragement) he expects from his friend, a
mother who gives an "ignition" error when her son asks for money, and
a student who receives a "false flame signal" from his friend's
partner. The commercials convey the message that problems experienced in daily
life can sometimes be very similar to boiler issues.
The trilogy, with the creative process undertaken by Lokal,
tells consumers: “If every problem you encounter reminds you of your boiler:
Install a COPA Boiler, and forget it.” These entertaining sequel films
will be broadcast on digital platforms.